Pro Integration Future Europe: A new live platform for AV, Lighting & Systems Integration
CIE talks to the team behind the newly-launched Pro Integration Future Europe (PIFE) - the new UK trade show aimed firmly at the commerical AV integration sector.
In a landmark announcement that promises to redefine the future of professional AV and systems integration in the UK, Pro Integration Future Europe (PIFE) has officially launched.
Set to debut at the NEC Birmingham from 28-30 April 2026, the brand-new event is designed to become the essential meeting point for AV professionals, lighting experts, immersive experience creators, systems integrators, installers, consultants and end users alike.
Brought to life by the event organisers at Nineteen Group, and co-located with their successful Security & Safety Series (CIE's flagship event in thew trade show calendar), PIFE represents a bold and timely step into a rapidly evolving sector.
This isn't just another AV show; it's a visionary platform for those driving digital transformation across connected spaces.
Why launch PIFE now?
The AV & integration market is booming, yet underserved by the existing trade show landscape in the UK. According to Tristan Norman, Group Director at Nineteen Group and founder of The Security Event:
“We've been exploring the right way to launch this for years. With technology convergence accelerating in smart buildings, immersive spaces, and hybrid environments, now is the moment for a truly cross-sector integration event."
That vision came to life at the recent launch at Aures London, where industry leaders, founding partners, and technology brands gathered to unveil PIFE.
"This is the collision of all our worlds; AV, security, facilities management, immersive technology and digital infrastructure - now given a home under one roof." Tristan explained. “The golden thread that runs through all these sectors is integration,” he added. “And that’s what PIFE puts centre stage.”
Designed for the Modern Integrator
One of PIFE's unique strengths lies in its audience-first approach. From stadiums and campuses to theme parks, smart workplaces and public infrastructure, the demand for integrated, secure and scalable systems has never been greater.
Elvan Bodur, International Sales Manager, summed it up:
“We're bringing everyone together - AV, lighting, security, smart tech, installers and end users - to see, touch and experience the full journey of integration. There’s been a clear gap in the UK market for a show like this.”
Crucially, the show goes beyond traditional AV trade fair boundaries. With technologies increasingly converging across verticals like healthcare, education, commercial real estate, events, retail, and entertainment, PIFE responds directly to this shift.
A Multi-Layered Experience: Live + Digital
Recognising the need for year-round engagement, PIFE isn’t just about three days on the show floor. Mark Tilley, Content Manager for the event, emphasises its 365-day strategy:
“We’re launching newsletters, webinars, a podcast series, and a full digital content plan to extend the impact well beyond the exhibition. We want to build a vibrant community where thought leadership thrives and new voices are amplified.”
Co-Located Powerhouse: AV + Security + Smart Facilities
One of PIFE’s defining benefits is its co-location with Nineteen Group’s award-winning Safety & Security Series. In 2026, the NEC will play host to over 1,450 exhibitors and 62,000 visitors across the broader ecosystem, including:
- The Security Event
- The Fire Safety Event
- National Cyber Security Show
- Health & Safety Event
- Workplace Event
By embedding PIFE within this powerhouse series, the show promises unparalleled access to cross-sector decision-makers and technology leaders.
“The convergence between AV, security, fire, and smart building tech is happening in real-time,” said Tristan. “PIFE is the connective thread that lets integrators see the full picture, plan more holistically, and meet the right people under one roof.”
What to expect: Technology, Big Brands & Connections
From immersive displays and projection systems to hybrid meeting tools, digital signage, control rooms, and lighting automation PIFE will spotlight the latest solutions shaping the future built environment. Attendees will include:
- AV integrators and consultants
- Lighting and stage tech professionals
- Digital signage specialists
- Network infrastructure engineers
- Facilities directors and estate managers
- Architects and specifiers
- End users from sectors like education, healthcare, retail, events, and entertainment
Leading global and UK-based brands in pro AV, lighting and control will be showcased alongside new-to-market innovations from emerging players. With names like Wembley, Twickenham, The O2, Foster + Partners, CBRE and more already engaging in integration-driven projects, PIFE provides a timely platform for connection and collaboration.
Why attend Pro Integration Future Europe?
-
AV & Lighting Professionals:
See the latest innovations in immersive audio-visual tech, networked control, and environment design. -
For Systems Integrators:
Discover scalable solutions and technologies that bridge security, building control, and AV infrastructure. -
End Users:
Understand what’s possible in modern space design, and connect with the providers who can deliver end-to-end transformation. -
Installers:
Engage with manufacturers, get hands-on with new kit, and explore training opportunities across sectors.
“Trade shows are the best way to experience what integration truly means,” said Tristan. “You can’t understand the full potential of a control or AV system in a PowerPoint. You need to see it, hear it, interact with it.”
Dates & Details
Pro Integration Future Europe is the UK’s newest AV, lighting and smart integration event, launching at the NEC in 2026. Co-located with leading security and workplace shows, PIFE brings together technology, thought leadership and live experiences to inspire the future of systems integration.
From immersive AV to secure smart buildings, it’s the ultimate destination for professionals looking to innovate, connect and elevate their projects.
Pro Integration Future Europe will take place from 28-30 April 2026 at the NEC Birmingham. Registration is set to open later this year, with exhibitor announcements and speaker line-ups rolling out across the coming months.
