In today’s fast-paced, customer-centric world, security technology is no longer just about protection, it’s a vital driver of operational efficiency and business growth. For organisations managing high volumes of vehicle traffic -such as retail drive-thrus, quick-service restaurants (QSRs), logistics hubs, parking facilities, and critical infrastructure sites - traditional CCTV alone is not enough.

To gain a competitive advantage, businesses need integrated, intelligent systems that combine advanced video surveillance with actionable, real-time analytics. March Networks’ License Plate Recognition (LPR) solution, powered by Vaxtor ALPR technology, is at the forefront of this transformation, providing organisations with powerful tools to enhance security, streamline operations, and deliver an exceptional customer experience.

What Is License Plate Recognition and Why Does It Matter?

License Plate Recognition (LPR) is an AI-powered technology that uses cameras and specialised software to capture and interpret vehicle licence plates. While LPR has been widely used in law enforcement and tolling, March Networks has taken it further—integrating it into a complete video-based business intelligence platform.

The result is a single solution that combines:

Accurate vehicle identification (including make, model, and colour)
Proactive alerts for key events
Real-time analytics dashboards
Integration with loyalty and marketing initiatives

This blend of capabilities enables businesses not only to keep their premises secure, but also to optimise throughput, reduce wait times, and boost customer loyalty.

License plate recognition

The March Networks LPR Advantage

March Networks’ LPR solution is designed for both security professionals and operations managers, delivering a dual return on investment: improved protection and better operational outcomes.

1. Powered by Vaxtor ALPR for Exceptional Accuracy

At the heart of the system is Vaxtor’s highly accurate automatic licence plate recognition engine. It captures plates from over 100 countries and can identify vehicles from 680 manufacturers and 7,250 different models. This level of precision is vital for:

Multi-site security – ensuring you can track known vehicles across multiple locations
Traffic management – improving vehicle flow in busy environments
Customer service – recognising returning visitors instantly

With superior video quality, March Networks’ LPR camera ensures consistent results even in challenging conditions such as low light, glare, or adverse weather.

2. Proactive Alerts with Smart Rules

The Smart Rules feature turns raw data into instant, actionable insights. Users can configure rules to send push notifications when:

A VIP customer arrives
A suspicious vehicle is detected
Parking violations occur
Commercial vehicles enter restricted areas
A known offender’s vehicle is recognised

These alerts allow for rapid, informed decision-making, ensuring that both security teams and frontline staff can respond without delay.

3. Global Vehicle and Customer Insights

March Networks LPR doesn’t stop at plate recognition. By combining plate data with vehicle characteristics, the system enables detailed analytics such as:

Vehicle dwell time – how long vehicles spend on-site
Speed of service – time taken from arrival to order fulfilment in drive-thrus
Traffic flow – busiest times and entry/exit patterns

The data is presented in Searchlight Cloud’s easy-to-read dashboards, including dedicated Drive-Thru Dashboards for quick-service environments.

4. Enhanced Customer Engagement

The LPR system can be linked to loyalty programs and marketing campaigns. For example:

Returning customers can trigger a personalised greeting or special offer
Frequent visitors can receive targeted rewards
High-value customers can be fast-tracked through the service process

This personalisation increases customer retention and spend, while reducing the manual effort required from staff.

Searchlight Cloud: Turning Data into Action

March Networks’ Searchlight Cloud platform is where the magic happens. It integrates LPR data with video footage, POS transactions, and other business analytics to give a complete operational picture.

Key Benefits:

Centralised dashboard for multi-site management
Video verification of incidents or customer interactions
Data correlation between vehicle visits and sales performance
Performance benchmarking across sites

For drive-thrus, the Drive-Thru Dashboard offers real-time monitoring of queue lengths, dwell times, and peak service hours—allowing managers to take immediate steps to improve throughput.

Security Meets Operational Excellence

While security remains a core driver for LPR technology, March Networks has proven that operational gains are equally significant. By addressing bottlenecks, streamlining processes, and identifying repeat visitors, businesses can protect margins while delivering a better customer experience.

Example Applications:

Quick-Service Restaurants (QSRs) – Reduce queue times, recognise repeat customers, and improve service accuracy.
Logistics Hubs – Automate vehicle access control and monitor truck arrival/departure schedules.
Parking Facilities – Enforce permits, detect unauthorised vehicles, and manage capacity.
Retail Parks & Shopping Centres – Track visitor frequency and peak hours to optimise staffing.
Critical Infrastructure – Monitor all vehicles entering sensitive areas for security compliance.

Benefits of March Networks LPR at a Glance

High accuracy plate recognition in real-world conditions
Global coverage for over 100 countries and thousands of vehicle models
Real-time alerts for faster response to incidents
Data-driven insights for improved operations
Customer engagement tools for loyalty and marketing
Integration with Searchlight Cloud for complete visibility

Legal and Compliance Considerations

March Networks encourages all customers to consult local laws regarding the use of LPR technology before implementation. Privacy regulations vary by region, and businesses should ensure compliance with relevant data protection and surveillance legislation.

Summary: Why Choose March Networks LPR?

March Networks’ LPR solution delivers a powerful combination of security, operational efficiency, and customer engagement. By integrating accurate plate recognition with real-time analytics and proactive alerts, businesses can:

Detect and respond to threats instantly
Streamline vehicle-based services
Understand and serve customers better
Make data-backed decisions to protect margins

With Searchlight Cloud’s intuitive dashboards, managers can monitor multiple sites from a single interface, correlating vehicle traffic data with performance metrics to drive continuous improvement.

For organisations that want to move beyond traditional surveillance, March Networks LPR offers a clear competitive edge—helping businesses work smarter, serve faster, and stay secure.