Halifax creates a sound masking system for client privacy in their high street branches
Halifax, known previously as Halifax Building Society, is a British bank founded in 1853, West Yorkshire, as a building society. In 1913 at the peak of it's trade, Halifax had developed into the UK's largest building society, maintaining it's position through stregth and growth until 1997.
The current trend for open plan layout ‘retail banking’ in the high street creates new privacy problems for customers wishing to discuss their personal finances.
Halifax have overcome this problem using i-ceilings-based ‘music masking’ systems. By installing evenly dispersed low level music and marketing messaging, private conversations between customer and advisor are ‘masked’ restoring ‘virtual’ confidentiality using non-imposing, pre-recorded audio.
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