Client
Asda Stores Ltd trades as Asda and is based in Leeds, West Yorkshire. It is a British supermarket retailer founded in 1949 by the combined forces of the supermarket-owning Asquith family and the Associated Dairies company in Yorkshire.
Expanding into the south during the 1970s and 1980s, Asda was purchased by American retail group Walmart and has continued as one of Britain’s largest supermarket chains.
Customer Requirements
Asda’s flagship store in Basildon is extremely impressive, not least because of its scale. The new store’s vast area, combined with highly reflective hard surfaces, could make for an acoustic nightmare. Using i-ceilings Sound Panels throughout the store for in-store marketing and public address announcements has resulted in highly intelligible, high-quality sound reproduction.
The Solution
As the Asda store features Armstrong metal plank ceiling tiles, rather than standard 600 × 600 mineral fibre tiles, the system requirements were accommodated by providing an i-ceilings metal plank solution.
Product
- i-ceilings Metal Plank Solution
