NOTTINGHAM, UK. 12 January 2012. CIE-Group – master distributors for many of the UK’s leading PA, AV and CCTV brands – has kicked off the New Year with the announcement of a major revamp to their marketing and online strategy with the launch of a new 24-7 customer eCommerce facility.
With a simple customer-focused strategy to become ‘easier to buy from’, CIE-Group’s totally redeveloped website has been built to make ease of product specification and purchase as simple as possible, no matter what time of day, or where the customer may be.
Representing leading professional brands including Inter-M, Clockaudio, Switchcraft and i-ceilings – and having recently added the CYP AV Signal Distribution range to their portfolio – CIE-Group’s new site offers a fully-interactive customer zone; providing live customer-specific pricing, online system quotation facilities and, most importantly, allowing customers to work outside of the limitations of ‘normal office hours’.
“With many installers/integrators being forced to scale down on support staff due to the downturn in the market, the need for greater ordering flexibility and wider access to product & pricing information becomes increasingly important to the customer.” explained CIE-Group’s Marketing Director, Chris Edwards.
“Many customers can no longer afford the ‘luxury’ of specifying/creating quotations from the office during the day and are increasingly working from home and placing orders in the evenings and weekends, freeing-up normal office hours to be on-site. Furthermore, the ability to specify, price and order product from a Smartphone provides our customers with enormous visibility and access to information no matter where they are at the time.”
In addition to the new website, CIE-Group has also launched their new ‘AVBIGBook’ – surprisingly, their first ‘all-in-one’ catalogue in their 45+ year history!
Together with the main products and brands one would expect from CIE-Group, the new AVBIGBook also includes over 500 brand new AV, PA and CCTV products, including the full range of CYP AV Signal Distribution, AV Tech’s pro range of intelligent digital CCTV systems, Switchcraft’s new Pro Audio connectivity products, plus a whole host of AV cable options.
www.cie-group.com
For further information on this Release, please contact:
CHRIS EDWARDS
Marketing Director, CIE-Group Ltd
T. +44 (0)115 9770075
F. +44 (0)115 9770081
M. +44 (0)7918 054306
E. [email protected]
W. www.cie-group.com