The Client

Halifax, known previously as Halifax Building Society, is a British bank founded in 1853, West Yorkshire, as a building society. In 1913 at the peak of it’s trade, Halifax had developed into the UK’s largest building society, maintaining it’s position through stregth and growth until 1997.

System Requirements:

The current trend for open plan layout ‘retail banking’ in the high street creates new privacy problems for customers wishing to discuss their personal finances.

The Solution:

Halifax  have overcome this problem using i-ceilings-based ‘music masking’ systems. By installing evenly dispersed low level music and marketing messaging, private conversations between customer and advisor are ‘masked’ restoring ‘virtual’ confidentiality using non-imposing, pre-recorded audio.