HowToAV talks to Steve Martin about the Electrical Contractors Association (ECA) and asks him a number of burning questions.
The ECA (Electrical Contractors Association) is the largest trade association for the elctro technical industry. Fundamentally they have always been known as the 'electrical contracting' however they actually cover the whole of electro technical - so any one that installs wires they represent.
Some of the opportunities are vast. In the electrical industry we have always been used to the high-end custom install market. But people are getting an appetite for the connector systems, connecting everything to their smartphones/devices. That opportunity is there for the electrical contractors to be installing these devices.
The client is driving this - the end user. End users are understanding what they can do, what their smart devices bring to them. National installers need to keep up, understand what the client wants and provide that solution.
We see that Google and The Nest is a slight threat but we should embrace it because they are 'wetting the appetite for the consumer'. Now that the consumers understand what they can start doing potentially they are going to want more of an install product connecting more stuff together. This then will come to the electrician to provide that service.
Energy efficiency is a driver. Having an automated solution where we can turn off lights automatically, having those solutions there is only going to enhance energy efficiency.
The technology is already out there. it's just becoming more intelligent where we can integrate it all together. For example CCTV, the access control, lights, audio around the home. All the things we already know, but it is just the ability to integrate it and connect it all together.
If home automation isn't considered, our market is going to shrink. If the opportunities and technology are not embraced someone else will steal the opportunity. As Electrical Contractors you have the skill set, it's just about getting more training and upskilling so you can therefore compete with others.
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